Core Skills
Countdown to CX Day 2018
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Thursday, September 27

Countdown to CX Day: Customer Insight and Understanding in Africa
(Africa/South Africa Region)

Access Webinar

.5 CEUs available

Please join Carol Drew, Clint Payne, Masood Bhamjee, and Ntsholetsang Ikgopoleng, with moderator Julia Ahlfeldt, as they discuss customer insight and understanding in Africa. The panel will explore what differentiates consumers in the vibrant and rapidly-growing markets of sub-Saharan Africa, as well as how brands need to tailor their customer understanding efforts for the context of developing economies.

Questions that will be discussed:

  1. What makes African consumers distinct from those in other markets?
  2. Are African consumers looking for anything distinct in their journey? Is there a different path to achieving customer loyalty in these rapidly developing markets?
  3. How do local companies need to tailor their information-gathering efforts for the context of African markets (or other developing markets? What traditional customer understanding approaches work well here, vs. what needs to be adjusted?

Moderated by:

Julia Ahlfeldt

Julia Ahlfeldt, CCXP, Independent Customer Experience Strategist and Advisor

Panelists:

Masood Bhamjee

Masood Bhamjee, CCXP, Chief Experience Officer at Obsessive Customer Demeanor – OCD

Carol Drew

Carol Drew, CCXP, Head: Business Intelligence Wealth Management at Nedbank Limited

Ntsholetsang Ikgopoleng

Ntsholetsang Ikgopoleng, CCXP, Chief Customer Officer at Mascom Wireless Botswana

Clint Payne

Clint Payne, CCXP, Senior Manager Customer Experience at MultiChoice South Africa

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