.5 CEUs available
Please join Carol Drew, Clint Payne, Masood Bhamjee, and Ntsholetsang Ikgopoleng, with moderator Julia Ahlfeldt, as they discuss customer insight and understanding in Africa. The panel will explore what differentiates consumers in the vibrant and rapidly-growing markets of sub-Saharan Africa, as well as how brands need to tailor their customer understanding efforts for the context of developing economies.
Questions that will be discussed:
- What makes African consumers distinct from those in other markets?
- Are African consumers looking for anything distinct in their journey? Is there a different path to achieving customer loyalty in these rapidly developing markets?
- How do local companies need to tailor their information-gathering efforts for the context of African markets (or other developing markets? What traditional customer understanding approaches work well here, vs. what needs to be adjusted?
Julia Ahlfeldt, CCXP, Independent Customer Experience Strategist and Advisor
Masood Bhamjee, CCXP, Chief Experience Officer at Obsessive Customer Demeanor – OCD
Carol Drew, CCXP, Head: Business Intelligence Wealth Management at Nedbank Limited
Ntsholetsang Ikgopoleng, CCXP, Chief Customer Officer at Mascom Wireless Botswana
Clint Payne, CCXP, Senior Manager Customer Experience at MultiChoice South Africa