Bring the CX Day Celebration to Your Company!
Busy overtasked people focused on immediate issues and problems can lose track of a larger vision and the overall customer experience culture. CX Day is that moment, a pause during the year, when your company can take a breather, refresh and recommit to the customer experience, and show the customer love in your company.
Do you have CX Day plans for this year? Tell us here and we’ll feature your organization on this page!
Celebrating CX Day within your organization is a great way to:
- Create awareness of what customer experience is and what it means in the organization
- Create awareness for what CX initiatives are underway
- Create awareness of the governing CX body
- Educate the experience framework (e.g., Forrester or Temkin framework – Customer Understanding, Measurement, Governance, Executive Commitment, etc.)
- Celebrate customer experience successes
- Thank people for their ongoing work to deliver great customer experiences
CXPA Call September 1: Company Celebrations on CX Day
Listen to our 2015 Company Celebrations call where a number of companies shared how they opted to celebrate CX Day internally last year. Companies including Hallmark, Busey Bank, Fidelity, New York Life Insurance, Temkin Group and more joined us for the call. Hear firsthand some ideas and the results from last year from the celebrations, and hear questions from your CX peers answered as you prepare to bring the celebration to your company.
Get inspired! Listen to the recording.
Celebrate the Day Ideas:
CX Day is a great excuse to celebrate customer experience. But where do you start? Browse our ideas for creating a memorable CX Day at your organization.
- Organize events around the framework and show what we do to gain customer understanding (e.g., research, VOC programs), designing around the customer experience, etc.
- Go further and carry on the series for the whole week.
- Invite customers to come in celebrate the day with employees
- Go further and generate an educational program for both employees and customers to take advantage of.
- Create a movement to flood the company with recognitions and rewards from top contributions to customer service to person who parked the furthest from the entrance.
- Inspire and promote a colleague recognition initiative leading up to the day where each employee is encouraged to show recognition and/or gratitude to someone else in the company through their own creative way.
- Create a visualization of the current customer journey map.
- Go further by sending employees on a “customer journey” and ask them to record their insights and takeaways
- Facilitate a large enough space to broadcast some of the live online events like the webinar, panels and Twitter chats
- Go further by holding breakout discussion to talk about observations and lessons learned from the online sessions
- Provide on-site shoulder massage centers where employees can take a break for 10 minutes and receive a shoulder massage
- Go further with this by providing a recorded, fun message about the company’s customer experience that employees listen to on headphones while enjoying the massage. “Sit down and soak up the Customer Experience” We already have several events lined up for 2015, with plenty more in the works. Click the map to register for an event near you!
How companies are celebrating CX Day this year!
